Fitness First ME celebrates a decade of strength, innovation and success


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Dubai – UAE: January 24, 2016: The region’s leading front-runners in fitness innovation; Fitness First, celebrates its 10th anniversary since opening its elite club facilities to fitness aficionados in January 2006. The leader in fitness training and creators of pioneering fitness concepts such as MYZONE, XFit, Swing Yoga, Freestyle Group Training, T.U.F.F. and Nutrition by Fitness First; to name a few, Fitness First ME is possibly the most sought after fitness destination in the region.

“The milestone not only marks off a decade of our excellence in fitness innovation and workout solutions but is also a flag point for us to race further as we continue to motivate people to lead a healthy, active and energetic life. The difference lies in our unparalleled expertise at offering the latest innovation and state-of-the-art fitness offerings, world-class club spaces, internationally accredited trainers and friendly customer service. We forayed into the region with our first fitness facility at Ibn Battuta in January 2006. Now, with over 60 clubs across the region and counting, we are your neighborhood fitness club to get fit.” said George Flooks (COO, Fitness First ME).

As part of its 10 years anniversary celebrations, Fitness First is offering 10 months of membership that is made available for the price of six months and a 10% discount on three and six personal training sessions. Members who joined Fitness First in 2006 will be honored with an upgrade to platinum plus which will entitle them to access community and ( platinum clubs.  A referral program is also made available where members referring friends to join in receive a specially designed 10-year anniversary T-shirt.  A lucky draw will be conducted exclusively within the UAE clubs for surprising gifts.

“We enter this year with an enormous sense of pride and accomplishment not only in terms of our fitness offerings but also the profound legacy of our trainers and club members who actively use our facilities and live our dream of being world-class trainers and fitness experts. We are elated to see that not only are our offerings embraced but also further developed with ingenuity to establish a leading position in the fitness industry.” continued George Flooks.

Sharing further expansion plans, George Flooks announced; “We are geared up for more. Watch out for our exclusive Xfit studio that’s coming up in Uptown Mirdif in Dubai soon. We also have clubs coming up at Bawabat Al Sharq in Abu Dhabi, Juffair Mall in Bahrain and at Fintas in Kuwait.”

Expressing her joy on a decade of fitness experience, Fitness First’s oldest club members Nader Najia said; “I began training with Fitness First 10 years back. My first goal was to improve my balance, endurance and stamina.  But with the excellent fitness facilities and encouraging trainers I noticed that my strength was improving as well as my motivation. All this would not have happened without Fitness First. Thanks again for helping me maintain an active and healthy lifestyle.”

There is a fitness solution for everyone at Fitness First.  Fitness First’s new campaign #IamTrainingFor is giving away people who register a three days guest pass and a workout plan (Athletic or Weight Loss) as well as a monthly nutritional plan and the campaign is being featured across all clubs to mark the brand’s 10th anniversary celebrations across the region.

For further information contact:

Tel: 800 FITNESS (348 6377) || | Twitter & Instagram: @Fitnessfirstme

About Fitness First:

Fitness First Middle East is one of the world’s leading health and fitness company owned and operated by Landmark Group, a leading retail organisation in the Middle East and India with over 62 clubs across 49 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.

We offer world-class amenities including best in class equipment, free group exercise classes, Personal Training by internationally accredited fitness professionals and the latest innovation in the fitness industry.

Fitness First’s pipeline for the region includes branches at Khurais Road in Riyadh, KSA, Sama Mall, Al Agaila – Kuwait and Bawabat Al Sharq Mall in Abu Dhbai – UAE. Fitness First is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.

Fitness First is also proud to bring the latest innovation in the fitness industry to its members including XFit, Swing Yoga, TUFF, Queenax, Lifescape, BILT, PurMotion, Fit 4:15, MYZONE and many more.

Fitness First has been awarded Best in Woman’s Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan! Awards 2014. Fitness First was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014. Fitness First Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 & 2015 Fit Awards and is proud winner of Retail Middle East’s award for ‘Most Admired Retailer – Spa & Leisure’ in 2015.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.

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