Novo Cinemas Reveals Further Expansion Plans in the Region


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Novo Cinemas, already a dominant player in the film exhibition market in the Middle East, continues to expand its footprint in the region. Following the successful launch of its newest state of the art movie theatre at Dragon Mart 2, Novo Cinemas today announced its plans to continue expansion in the region during the course of 2016.

The first official rollout of 2016 came with the opening of its much anticipated Dragon Mart 2 location. The newest offering at Nakheel’s new Dragon Mart 2 retail complex boasts 1,800 seats across 12 screens, the latest in film exhibition technology, spacious seating and luxury amenities, ensuring “A Great Time Out”.  The theatre delivers an exceptional cinematic experience that is sure to delight.

The Grand Opening of Novo Cinemas Dragon Mart 2 showcased the Movie Premiere   Concussion featuring Hollywood great; Will Smith, along with traditional Chinese entertainment including dragon dances, martial arts, a traditional Chinese tea ceremony and calligraphy art.  Top artists from China delighted the audience with their performances and every guest received a calligraphic memoir of the magnificent launch party.

Speaking at the launch, Novo Cinemas CEO, Debbie Stanford-Kristiansen said, “We are extremely proud to welcome this latest Novo Cinema address at Dragon Mart 2. This new venue is in line with our vision to offer a truly memorable experience from start to finish to the Middle East’s cinema lovers. We selected this strategic location to capture a unique target audience which includes local residents of Warqa’a, International City and surrounding areas, as well as shoppers and visitors from neighbouring GCC states including Oman and KSA who come to Dubai on the weekends.”   

As part of its expansion plans for 2016 NOVO Cinemas will increase its contracted screen count from 129 in 2015 to over 200 in 2016 and will launch a number of additional locations during the course of the year including the much anticipated IMG World of Adventures, the World’s largest temperature controlled Indoor Theme Park in Q2 as well as North Gate Mall in Qatar,. Part of this year’s strategy will also see the unveiling of the newly renovated Dubai Festival City ( multiplex including 7-star and IMAX and a further expansion of 6 additional screens, and the Ibn Battuta Mall Multiplex including two 7-star with a dedicated VIP lounge as well as renovations at both Megamall and Buhaira locations, ensuring all NOVO locations are offering a Premium customer journey and experience.  

For those who are ready to be treated to an exceptional movie experience, tickets can be purchased in advance at, via the Novo App or at the express e-kiosks located in the cinema lobby.

About Novo Cinemas

Novo Cinemas is one of Middle East’s leading operators in immersive movie entertainment experience with an impressive number of facilities in UAE, Qatar and Bahrain. A passion for movies and a mission to entertain film fans everywhere, Novo Cinemas is the most expansive chain of theatres in the Middle East. Since its inception in 2000, Novo Cinemas has witnessed exponential growth to an unparalleled 129 screens and 23,000 seats in 15 locations across the UAE, Qatar and Bahrain. Ongoing expansion plans are set to hike the numbers to over 200 screens by 2016 while the IMAX network will be extended to 6 spectacular screens. 

At its inception in the year 2000 Novo Cinema’s flagship multiplex in Dubai, United Arab Emirates, was the cornerstone of an entertainment chain that was about to extend across borders and introduce to the region pioneering technologies such as online booking, e-kiosks and the first cinema-dedicated mobile app, UAE’s first IMAX screen, in addition to the luxurious and revolutionary 7 STAR concept of film exhibition to name a few.

In 2012, Novo Cinemas joined ELAN Group as part of the Gulf Film Group, creating a regional powerhouse in entertainment to provide the latest in film innovation and set worldwide standards in the area and beyond.

Attuned to the evolving social habits and needs of today’s movie-goers, in 2014 the corporate venture re-inaugurated the chain as Novo Cinemas, with an identity that reflected a promise of complete entertainment experience.

In the same year, Novo Cinemas opened doors at World Trade Centre-Abu Dhabi, a strategic location in the capital’s old central market. It also took premium cinema to Qatar, welcoming movie-goers at the luxury island destination of The Pearl-Qatar. The year 2015 witnessed Novo Cinemas’ opening Bahrain’s one and only IMAX theatre in Seef Mall- Muharraq. 

Book your Tickets online at or through our Novo App.

Gulf Film LLC

Gulf Film was established in 1989, a film distributor of major studio productions and independent movies in both Arabic and English to audiences across the Middle East. Headquartered in Dubai, the company distributes and exhibits over 150 titles per annum – one out of every two films released in the region. Together with the group’s exhibition arm, Novo Cinemas, Gulf Film LLC was acquired in 2012 by ELAN. For over two and a half decades, Gulf Film has not only worked diligently to strengthen its market position but also to spearhead the growth of film and cinema across the region.

 ELAN Group

With a history of over ten years in the local, regional and international market, ELAN Group brings the very best in media, events, urban and entertainment services. ELAN Group is growing from strength to strength and has matured into one of the region’s top advertising and media services companies.  Proudly employing a team of over 1000 people across a global footprint, ELAN Group is currently in a transformational period and is embarking on a number of initiatives across its strategic pillars. These initiatives include the expansion of outdoor media offerings with partners JCDecaux, broadening its entertainment offering for Novo Cinemas and Gulf Film across the MENA region and partners Fira Barcelona and MCI.


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