Instant Coffee Gaining Prominence in Tea-Drinking Cultures


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Increasing urbanization, lifestyle changes, innovation and an
increasing number of retail coffee shops in both mature and emerging
markets is currently catalysing the growth of the instant coffee
market. (

Instant coffee is the soluble coffee or coffee powder prepared from
roasted or grounded coffee beans. Despite the dominance of fresh
coffee in the coffee industry, instant coffee is quickly becoming
popular all over the world. It is mainly due to the convenience that
instant coffee provides over fresh coffee as it can be easily and
quickly prepared by anyone. Growing urbanization, lifestyle changes
and an increasing number of retail coffee shops in both mature and
emerging markets are further helping the social trend of coffee
consumption to penetrate the lives of the youngsters. New coffee
drinkers, especially in the emerging markets find the benefits of
instant coffee best suited to their needs and evolving tastes.
Innovation is another key factor that helps to maintain a constant
demand of instant coffee in the market. Manufacturers instil
innovative ideas to develop and improve the quality, aroma and flavour
of the instant coffee so that it tastes just like a freshly brewed
coffee. Innovation of single-serves and convenient packs are currently
driving the value growth all over the world.

According to IMARC group’s latest report “Instant Coffee Market
– Industry Trends, Manufacturing Process, Plant Setup, Machinery,
Raw Materials, Cost and Revenue” the instant coffee market reached
volumes worth 19.3 Million Bags in 2015, growing at a CAGR of around
3.2% during 2008–2015. In terms of value, the market was worth US$
8.6 Billion in 2015. Instant coffee is usually prepared by either
spray drying or freeze drying after which it can be rehydrated.
Spray-drying is the most popular form of drying instant coffee. But as
freeze drying is associated with higher quality, its demand is
currently growing nearly twice as fast as spray dried coffee.

Read full report on instant coffee market with TOC:

The report has also segmented the market on the basis of region. The
growth of instant coffee consumption differs widely from region to
region with the market showing stronger growth in countries which have
a smaller coffee drinking history. Europe including the CIS currently
represents the largest market for instant coffee globally. Europe is
followed by Asia which represents the second largest market for
instant coffee. In Asia, Middle East represents the fastest growing
market. The instant coffee market is highly concentrated with five
players dominating the market. Nestle represents the largest player
holding a monopolistic position in the market. Nestle is followed by
Mondelez international, De Masters Blenders 1753, Strauss group,
Tchibo and others.

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