Matrix Gets Recognized as Top 10 Unified Communications Solution Providers – 2017 by Enterprise Networking Magazine

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Matrix, an award winning and established manufacturer of Telecom and
Security solutions, was recently cited as one of the top ten Unified
Communication solution providers by the Enterprise Networking
Magazine. SARVAM UCS, Matrix’s Unified Communication Solution,
caters to the businesses’ need of accessing real-time and
non-real-time communication like Presence Sharing, Instant Messaging,
Audio Conferencing and Extended Mobility from a single chassis. With
IP at core, SARVAM UCS has unified the traditional and modern age
networks, multiple device platforms and numerous reachable extensions
into a single device. Matrix Unified Communications solutions have
found frequent and useful application in the Healthcare, Banking,
Hospitality, Manufacturing and Government sectors.

“SARVAM UCS has been impacting the market at the time when there is
a technological shift onto the IP networking. We are truly honored to
have been acknowledged as one of the major innovators in the field. We
thank Enterprise Networking for their well-researched articles and
maintaining the quality of work over a period of time and shall strive
to add more substance to the solutions as per market requirements”,
said Sagar Gosalia, Sr. VP. Sales and Marketing.( 

About Matrix
Established in 1991, Matrix is a leader in Telecom and Security
solutions for modern businesses and enterprises. Matrix, an
innovative, technology driven and customer focused organization, is
committed to keep pace with the revolutions in the telecom and
security industries. With more than 40% of its human resources
dedicated to the development of new products, Matrix has launched
cutting-edge products like IP Video Surveillance, Access Control,
Time-Attendance, Unified Communications, IP-PBX, Universal Gateways,
Convergence, VoIP Gateways and GSM Gateways. These solutions are
feature-rich, reliable and conform to the international standards.
Having global footprints in Europe, North America, South America,
Africa and Asia through an extensive network of more than 500 channel
partners, Matrix ensures that the products serve the needs of its
customers faster and longer. Matrix has gained trust and admiration of
customers representing the entire spectrum of industries. Matrix has
won many national and international awards for its innovative

Deception tech helps to thwart hackers’ attacks

(Media Release) In World War II, the Allies employed all kinds of sneaky tricks to deceive their enemies into thinking they had more troops and weapons at their disposal than they actually had.

The camouflage techniques of one unit active in North Africa, which on one occasion consulted a stage magician about the way he fooled audiences, proved decisive in several key battles. And the biggest deception of all was Operation Fortitude which fooled the Nazis about where the D-Day landings would actually take place.

The same principles of deception and misdirection, albeit on a much smaller scale, are now starting to be used by some organisations to thwart malicious hackers keen to establish a bridgehead on internal networks.

“It’s a classic idea of warfare to prevent the adversary from having a real understanding of your reality,” said Ori Bach from deception technology firm Trapx. “It’s just like the Allies in WWII. They made fake tanks, fake air bases, fake everything.”

And just like those ersatz weapons of war, the fakes implanted on a network look just like the real thing.

“We create a shadow network that is mimicking the real network and is constantly changing,” he said.

The use of so-called deception technology has grown out of a realisation that no organisation can mount perfect digital defences. At some point, the attackers are going to worm their way in.

Given that, said Mr Bach, it was worth preparing for their arrival by setting up targets that are simply too juicy for the malicious hackers to ignore once they land and start looking around.

“We want our shadow network to be more attractive to the hackers than the real stuff,” he said.

Sweet treat

Deception technology has grown out of work on another useful cyber-thief tracking technology known as honey pots, said Joe Stewart of deception firm Cymmetria.

A honey pot is a computer that resembles a typical corporate server to the automated tools that many hackers use to  ( scour the net for targets. Many large security firms set up lots of individual honey pots, he said, to gather intelligence about those tools and the malware being used to subvert them.

But, said Mr Stewart, the problem with honey pots is that they are passive and only involve a few separate servers.

By contrast, deception technology is generally used on quite a grand scale so any attacker that turns up has little clue about what is real and what is fake.

Cyber-hacks season:

Typically, said Mr Stewart, the spoofed network will be made to look more attractive to hackers by seeding the real network with “breadcrumbs” of information that lead to the fake network.

These tantalising chunks of data hint at all kinds of goodies that hackers are keen to steal, such as payment data, customer details, login credentials or intellectual property. But, instead of leading attackers to data they can sell, it leads them down a deep confusing hole that gets them no closer to that elusive, valuable data they crave.

He added that as soon as they start following the crumbs and interacting with that fake network, everything they do is recorded. That intelligence can be hugely useful, said Mr Stewart, because it involves what attackers do after their automated tools have got them a toehold on a network.

“The initial intrusion was probably done with something that was just spammed out,” he said and, as such, would be spotted and logged by many different defence systems.

“What’s much more interesting is the second stage persistence tools.”

Organisations rarely get a look at these, he said, because once an attacker has compromised a network they usually take steps to erase any evidence of what they did, where they went and what software helped them do that.

Simple steps

Organisations do not have to commit huge amounts of resources to deception systems to slow down and thwart hacker gangs, said Kelly Shortridge from the security arm of defence firm BAE.

Instead, she said, more straightforward techniques can also help to divert attackers and waste their time.

For instance, she said, a lot of malware is now able to detect when it is being run inside a sandbox – a virtual container that helps to ensure that malicious code does not reach real world systems. Many firms use systems that quarantine suspicious files into sandboxes so if they do have malign intent they can do no harm.

Often, said Ms Shortridge, malware will not detonate if it believes it has been put into such a sandbox.

By mimicking the characteristics of sandboxes more widely it can be possible to trick malware so it never fires, she said.

Other tricks include seeding a network with the text and words that attackers look for when they are seeking a way in. Making them chase false leads can help frustrate attackers and prompt them to seek easier targets, she said.

“It’s all about making reconnaissance the hardest step.”

Burn rate

It is not just the gathering of information about attacks that makes deception systems so useful, said Mr Bach from Trapx.

“By engaging them and providing them with targets they are expending their most valuable resource, which is time,” he said.

Instead of spending time cranking through a real network, any attacker diverted on to the shadow system is, by definition, wasting their time.

In addition, he said, because the shadow system resembles real world desktops and servers, attackers will sometimes use their own valuable assets in a bid to worm their way deep into what they think is a corporate network.

Some of the most valuable assets that cyber-thieves possess are the never-before-seen software vulnerabilities that they have bought on dark web markets.

“If they have spent a lot of money acquiring a vulnerability and they have used it to attack a decoy then that’s a huge win for the defenders,” he said. This is because using it reveals information about a previously unknown vulnerability that defenders will then share with others so they can properly patch and prepare for it.

Finding and buying software vulnerabilities is a time-consuming and expensive process, said Mr Bach, and undermining it can have long-term consequences for the malicious hacker groups.

“Cyber-thieves are financial operations,” he said. “They spend money on R&D and on intelligence on the dark net. If they do not get more money back as a return then that criminal enterprise will ultimately fail.”

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nalysis | Bannon, basically: Trump’s campaign was a fraud

Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not necessarily represent the views of

(Media Release) Stephen K. Bannon says he will be “covering” for President Trump on the outside, but the former White House chief strategist made a breathtakingly candid admission in the hours after his exit on Friday.

“The Trump presidency that we fought for, and won, is over,” Bannon told the Weekly Standard. “We still have a huge movement, and we will make something of this Trump presidency. But that presidency is over. It’ll be something else. And there’ll be all kinds of fights, and there’ll be good days and bad days, but that presidency is over.”

What, exactly, did Bannon mean? Well, he got specific:

“I just think his ability to get anything done — particularly the bigger things, like the wall, the bigger, broader things that we fought for, it’s just going to be that much harder,” Bannon said of Trump.

And what will be the effect of the remaining White House advisers on Trump?

“I think they’re going to try to moderate him,” Bannon said. “I think he’ll sign a clean debt ceiling; I think you’ll see all this stuff. His natural tendency — and I think you saw it this week on Charlottesville — his actual default position is the position of his base, the position that got him elected. I think you’re going to see a lot of constraints on that. I think it’ll be much more conventional.”

The line about Trump’s “natural tendency” is exactly what Bannon meant about covering for the president. When  ( Trump fails to deliver something he promised, as a candidate, Bannon will assure the faithful that their president’s heart was in the right place but that the swamp got in his way.

But the bigger takeaway here is that Bannon believes Trump will fail. The wall? Probably not going to happen. Sweeping tax cuts? Bannon predicted “they’ll do a very standard Republican version of taxes.” Repealing Obamacare? Please. Bannon called the GOP plan that Trump backed “a half-hearted attempt at Obamacare reform.”

That’s right — “reform.” Bannon wouldn’t even call it a repeal effort.

The short translation is that Trump’s campaign was a fraud. The ideas that Trump sold and his supporters bought are unlikely to turn into actions, according to Bannon.

It sounds like Bannon, who will return to Breitbart News, will pin the blame on everyone around the president, rather than the man himself. The question is whether the voters who put Trump in the Oval Office will be so charitable.

Article Source

Road Marking Materials Market – Global Industry Analysis Size Share Growth Trends and Forecast 2017 – 2024

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( Road marking materials provide visible signs on streets, motorways,
curbs, berms, driveways, parking areas, sidewalks, and airfields. They
are typically classified into two types: performance-based and
paint-based markings. Performance-based markings are further divided
into the following categories: thermoplastics and cold plastics.
Paint-based markings include solvent-based, water-based, epoxy, and
polyurethane-based paints. Paint-based markings are estimated to be a
key segment of the global road marking materials market during the
forecast period. The growing demand for water-based paints is expected
to propel the road marking materials market over the forecast period.

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The report provides in-depth analysis and forecast of the road marking
materials market on the global as well as regional level. The report
includes forecast for the period from 2016 to 2024 in terms of volume
(kilo tons) and revenue (US$ Mn). Quantitative data has been derived
through extensive secondary research of the global road marking
materials market. Secondary sources typically include company
websites, relevant magazines, government documents, and press
releases. The top-down approach has been adopted to derive the
regional numbers from global revenue and volume figures. Furthermore,
the bottom-up approach has been employed to derive data for various
type and application sectors based on demand for road marking
materials in each geographical segment. A combination of top-down and
bottom-up approaches helps in validation of the quantitative data of
the market. The data was further validated with the help of primary
research with industry experts to ensure accuracy of derived numbers.

Global Road Marking Materials Market: Scope of the Report
Detailed analysis of various factors driving the global road marking
materials market has been included for astute decision making. Impact
of these drivers during the forecast period has been included with
data to substantiate research findings. Furthermore, factors
restraining market growth have been included for better understanding
of the market. Impact of these restraints has been analyzed over the
forecast period. The report also comprises various opportunities
available for market growth over the next eight years. Opportunities
entail untapped or recently explored factors that are anticipated to
drive the road marking materials market during the forecast period.

The report includes value chain analysis to help understand the
industry thoroughly. Value chain analysis comprises detailed
evaluation of the roles of various entities involved in the road
marking materials industry, from raw material suppliers to end-users.
Various processes employed in the manufacture of road marking
materials have been included in the value chain analysis. Porter’s
Five Forces model has been included to determine the degree of
competition in the market during the forecast period. Furthermore,
market attractiveness analysis has been conducted to analyze
application segments that are expected to be lucrative during the
forecast period. This is based on various factors such as market size,
growth rate, profitability, raw material procurement, and competition
in each application segment.

Global Road Marking Materials Market: Segmentation
Based on type, the road marking materials market has been segmented
into paint based marking and performance based marking. Based on
application, the road marking materials market has been segmented into
road marking, factory marking, airport marking, car park marking and
others. The report comprises detailed analysis of all the segments in
the regional and global markets and forecast based on current and
future trends in the industry in terms of volume (kilo tons) and
revenue (US$ Mn). In terms of region, the market has been segmented
into North America, Europe, Asia Pacific, Latin America, and Middle
East & Africa. Demand for road marking materials in each technology
type has been analyzed and forecast for a period of eight years.

The report also comprises profiles of leading companies in the road
marking materials market. These include The Sherwin-Williams Company,
Geveko Markings, Aximum S.A., Kelly Bros Erinline, Swarco Limburger
Lackfabrik GmbH, and Ozark Materials LLC. Various attributes of these
companies such as company overview, business strategies, and recent
developments form the core of the company profiles section.

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This report segments the global road marking materials market as

Road Marking Materials Market – Type Analysis
•       Performance-based Markings
•       Paint-based Markings

Road Marking Materials Market – Application Analysis
•       Airport Marking
•       Road Marking
•       Factory Marking
•       Car Park Marking
•        Others

Road Marking Materials Market – Regional Analysis
•       North America
•       U.S.
•       Canada
•       Europe
•       France
•       U.K.
•       Germany
•       Spain
•       Italy
•       Rest of Europe
•       Asia Pacific
•       China
•       Japan & Korea
•       ASEAN
•       Rest of Asia Pacific
•       Latin America
•       Brazil
•       Mexico
•       Rest of Latin America
•       Middle East & Africa (MEA)
•       GCC
•       South Africa
•       Rest of MEA

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Global Table Butter Market – Share, Size, Growth, Trends And Research Report 2017 – 2022

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The global table butter market has witnessed a steady growth in the
past few years. The factors which have contributed to the growth
include increasing population, rising disposable incomes, improving
standards of living, health benefits, and its expanding applications
and innovations in the food industry. (

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Table butter is obtained by churning fresh cream or milk which
separates butterfat from the buttermilk. It remains solid under
refrigeration, but melts into a liquid consistency at high
temperature, and softens to a spreadable consistency at room
temperature. Nowadays, manufacturers are also introducing new
varieties, flavours and packaging options of table butter in order to
capture a wider consumer-base. The latest report by IMARC Group
titled, “Table Butter Market-Global Industry Trends, Share, Size,
Growth, Opportunity and Forecast 2017-2022”, finds that the global
table butter market reached a volume of more than 4 Million Tons in
2016, growing at a CAGR of 3% during 2009-2016.

Highlights of the global table butter market:
The market is driven by expanding applications in the food industry
and the health benefits offered by table butter.
The European Union represents the largest market for table butter.
The market is expected to reach a volume of more than 5 Million Tons
by 2022.
Table butter has been used as an essential ingredient in different
cultures since ages. It is extensively used in the preparation of a
variety of dishes such as bakery products, sauces, fried foods; as a
spread and topping on toasted products, a condiment on cooked
products, etc. The applications of table butter are expanding with
advancement and innovations in the food industry which are adding to
the market growth. Apart from this, the presence of various
nutritional elements such as manganese, chromium, iodine, zinc,
copper, selenium and vitamins A, D, E and K are also contributing to
its augmented demand. A controlled intake of table butter reduces the
chances of heart diseases, improves vision, boosts metabolism,
prevents arthritis and cancer, and strengthens the immune system. Some
of the other factors such as increasing population, rising disposable
incomes and improving standards of living are further expected to
drive the growth of the market in the coming years with its volume
reaching more than 5 Million Tons by 2022.
The market has been segmented on a regional basis which includes the
European Union, North America, Eastern Europe, Oceania, Latin America
and Asia. Amongst these, the European Union represents the largest
market for table butter, accounting for the majority of the share. An
evaluation of the competitive landscape provides details of the key
players operating in the market. Some of the major players are
Lactalis Group, Nestle, Dairy Farmers of America, Arla Foods, Land
O’Lakes and Amul.
The study, which has been done by one of the world’s leading
research and advisory firms, covers all the requisite aspects of the
table butter industry. This ranges from macro overview of the market
to micro details of the industry performance, manufacturing
requirements, project cost, project funding, project economics,
expected returns on investment, profit margins, etc. This report is a
must-read for entrepreneurs, investors, researchers, consultants,
business strategists, and all those who are planning to foray into the
table butter industry in any manner.

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The report by IMARC Group has examined the global table butter market
on the basis of:

Key Regions:

European Union
North America
Eastern Europe
Latin America

Key Player:

Lactalis Group
Dairy Farmers of America
Arla Foods
Land O’Lakes

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IMARC Group is a leading market research company that offers
management strategy and market research worldwide. We partner with
clients in all sectors and regions to identify their highest-value
opportunities, address their most critical challenges, and transform
their businesses.

IMARC’s information products include major market, scientific,
economic and technological developments for business leaders in
pharmaceutical, industrial, and high technology organizations. Market
forecasts and industry analysis for biotechnology, advanced materials,
pharmaceuticals, food and beverage, travel and tourism, nanotechnology
and novel processing methods are at the top of the company’s

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Global Smart Transportation Market (2017-2024)- Research Nester

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Smart transportation is new method to design and planning of roadways
which would provide the finest and safest transport solution. The
design would provide support to pedestrians, bicyclists and transit
users for regular and safe travel. Hence, lack of safe and quality
transportation, poor road conditions are the problem face by most
cities. Therefore, smart transportation would anticipate to overcome
the challenges posed by the growing number of megacities in developing
and developed region in sustaining the smooth traffic flow and safety.
Smart transportation is applicable in parking management and guidance,
passenger information and traffic management. (

Market Size and Forecast
The global smart transportation market is expected to anticipate at a
CAGR of 19.5% over the forecast period i.e.2017-2024. The growing
number of on-road vehicles and ineffective existing transport
infrastructure will drive the need for the smart transportation
system. Initiatives by government towards building a better
infrastructure and running the transport system smoothly are expected
to grow the smart transportation market globally. In addition, smart
transportation systems can provide better safety and security by
integrating intelligent communication systems in the infrastructure,
thus increasing the market growth.

North America is expected to remain the leader with highest market
share by 2024. The increasing government investment in transportation
infrastructure is expected to boost the growth of smart

Asia-Pacific is expected a robust growth over the forecast period. The
growth is anticipated to be specifically higher in India, China, Japan
and South Korea. The competition in this region is fragmented and
smart transportation solution providers are looking at expanding the
base of their operation to the most countries, as a result of business
strategic moves, such as improved infrastructure and implementation of
various smart city projects.

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The European region is expected to expand at moderate pace owing to
early adoption of technology. The Middle East is anticipated to
witness an upliftment in the next few years in terms of smart

Market Segmentation
Our in-depth analysis segmented the smart transportation market in the
following segments:
By Solution
Ticketing management system
Parking management & Guidance system
Integrated supervision system
Traffic management system
By Region
Global smart transportation Market is further classified on the basis
of region as follows:
North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity
Latin America (Brazil, Mexico, Rest of Latin America) Market size,
Y-O-Y growth & Opportunity Analysis
Western and Eastern Europe (U.K., Germany, France, Italy, Spain,
Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe)
Market size, Y-O-Y growth & Opportunity Analysis
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand,
Rest of Asia) Market size, Y-O-Y growth & Opportunity Analysis
Middle East and North Africa (MENA) Market Size and Y-O-Y Growth
Growth Drivers and Challenges
The growth of smart transportation market is driven by the time and
fuel saving ability. It also encourages the development and promotion
of substitute green fuels such as natural gas and biodiesel. The major
factors anticipating the growth of smart transportation are growing
population, increasing number of vehicles, concern over rising of
greenhouse gas along with increase in adoption of internet of things.
Further, smart cities are supporting the growth of smart
transportation. The rise in urbanization and megacities are key
factors for the adoption of smart transportation. The use of smart
transportation is expected to curb the excess use of private vehicles
on limited road space and reduce carbon emission.

However, the requirement of a huge capital for replacing the existing
infrastructure with the smart transportation advancement and large
database requirement of road network is expected to restrain the
growth of the smart transportation market globally.
Key Players
The key players of smart transportation market are as follows:
Cisco Systems
General Electric Company
Alstom SA
Cubic Corporation
IBM Corporation
Siemen AG
Thales Group
Accenture PLC
Tom Tom international
Scope and Context
Overview of the Parent Market
Analyst View
The smart transportation market is segmented as follows:
By Solution Market Size & Y-O-Y Growth Analysis
By Region Market Size & Y-O-Y Growth Analysis
Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and
Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic

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Ajay Daniel
Email: [email protected]
U.S. +1 646 586 9123
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India Video Surveillance as a Service (VSaaS) Market (2017-2023)-6Wresearch

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Rising Security Concerns Coupled With Growing Internet Penetration
Driving Video Surveillance as a Service Market in India –
6Wresearch. (

Video Surveillance as a Service (VSaaS) is gaining huge adoption
across all the major vertical markets in India, attributed to surge in
criminal activities and rising security concerns. The cost
effectiveness coupled with remote access of videos via laptop, tablet
and smartphones are contributing towards the acceptance of VSaaS in
the country. Further, improving internet penetration is complementing
the growth of VSaaS market in the country.

According to 6Wresearch, India VSaaS market is projected to grow at a
CAGR of 22% during 2017-2023; Managed VSaaS segment captured majority
of the market share in 2016, however, with rising adoption of cloud
services, hosted VSaaS segment is expected to exhibit highest growth
during the forecast period. Further, the government & transportation
vertical held highest VSaaS market share followed by the retail and
commercial segments.

According to Prijo Samuel, Assistant Research Manager, Research and
Consulting, 6Wresearch, “With growing internet penetration in India,
the country is witnessing a shift towards VSaaS rather than
traditional video surveillance (in terms of hardware). VSaaS
eliminates the need for hardware such as NVR, DVR, at customers end,
also the maintenance is done at service provider’s end. The factors
like ease of use, cost effectiveness along with mobility i.e. remote
access to video streams are accelerating the VSaaS market growth in

“Owing to economical factor and convenience, VSaaS is considered
ideal for small & medium businesses and companies with multiple
locations who want central management and a shift from capital
expenditure to monthly operating expenditures. Additionally, growing
organized retail formats in India are posing huge opportunities in
VSaaS market,” Samuel further added.

According to Suman Gautam (Research Associate, 6Wresearch-India
Electronics Division), “Government initiatives such as smart city
projects are contributing to the growth of this market. To ensure the
safety of people and property, various state governments have mandated
to install surveillance systems at public places such as bus stands,
railway stations and even at places of worship. Moreover, growing
cases of vandalism, theft, terrorist attacks have catalyzed the need
for surveillance systems in India.”

“Apart from security aspects, the emerging technologies such as
artificial intelligence, video analytics are expected to take video
surveillance beyond traditional uses. In the retail segment,
behavioral pattern analysis of customers, optimization of shop floor
plans, merchandise display strategies etc. via data mining of videos
generated are expected to be the upcoming VSaaS trends,” Suman

The major companies in India VSaaS market include- Axis
Communications, Bosch Security Systems, Hikvision, Honeywell and

India Video Surveillance as a Service Market (2015-2023F) report
provides in-depth analysis with 33 figures and 10 tables covered in
110 pages. The report estimates and forecast the overall India video
surveillance as a service market by Revenues, Service Types, Regions
and Verticals such as retail, commercial, transportation & government
and hospitality & healthcare. The report also offer insights on
competitive landscape, companies benchmarking, company profiles,
market drivers and restraints.


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